NEW LIGHTSTUDIO
Strategy & development for travel and tourism
We bring travel industry experience, creative thinking and useful technology together. Working alongside your team, we shape and build the products, experiences and tools that help your business move forward.
Good decisions start with a clear view of your customers, your market and the business you want to build. We bring research and commercial judgment together to uncover opportunities, sharpen your position and turn competing ideas into a growth plan your team can get behind.
From a new travel concept to a better guest experience, we help shape offers that people care about. We connect product development, positioning and creative thinking, then build the stories, marketing, media and presentation materials that give your audience a reason to choose you.
The right technology can open possibilities as well as save time. We build with AI, automation and digital tools to make useful things: better ways to serve customers, stronger information for decisions, and less repetitive work. Your team helps shape the solution and learns how to use it.
A plan matters when it starts changing the business. We work alongside your team to lead the early delivery, solve the practical problems and keep momentum through launch. Training, clear working practices and a considered handover leave your people with the confidence and capability to carry the work forward.
You’ll work directly with us. We bring different experience to the same work, from the first conversation through the decisions and delivery that follow.
Founder and Partner
Alex has worked in expedition travel since 2007, with nearly 200 polar voyages and roles from guide to chief expedition officer. He understands both sides of the business: what makes a trip special for guests, and what it takes to run it well.
Executive MBA, Ivey Business School
Partner
Brendon has spent 25 years building businesses, from idea through execution to acquisition. He turns data and strategy into programs that drive revenue, using technology to help teams move faster, reach more customers and scale what works.
Bachelor of Commerce, McGill University
A new experience, a business challenge, or an idea you’re ready to explore. Tell us where you are and what you have in mind. We’ll start there.